The visitor economy plays a significant role in the continued growth of the Maitland Local Government Area. Each year, Maitland attracts 708,000 visitors, with 172,000 overnight stays and 536,000 day trippers, injecting $174 million into the local economy (Tourism Research Australia, Local Government Area Profile – Maitland, 2022).
The 2020 – 2030 Maitland Destination Management Plan provides a blueprint for developing Maitland as a destination. This document outlines the shared vision of industry, Government and the community.
The Industry Hub will be updated regularly to support local visitor economy businesses and events. For the latest visitor economy news and updates, please subscribe to the Industry Newsletter via the link below.
INDUSTRY NEWSLETTER
Maitland City Council produces a monthly Business Matters e Newsletter, which contains important visitor economy updates, grants and funding opportunities, and other relevant information for visitor economy businesses in Maitland. To subscribe to Business Matters please sign up below.
LIST YOUR EVENT OR BUSINESS
If you have a tourism event or business you would like to promote, there are a number of ways Council can assist you to reach your target audience.        Â
EVENT ATTRACTION
Maitland City Council recognises the social and economic benefits of hosting events in our beautiful city. A range of support is available to groups and organisations who are considering bidding for events.Â
EVENT PLANNING
If you are looking to host an event but don’t where to start, the Events10 website offers a range of information on our region, including templates and a Planning Guide to help get you started.
MARKETING AND PROMOTION
There are a variety of platforms and tools available to support businesses and events with marketing and promotion.
DESTINATION MANAGEMENT PLAN
industry events
Local Visitor Economy businesses have the opportunity to network, and hear from a variety of industry leaders at a range of events facilitated by the Visitor Economy team at Maitland City Council.
industry grants and funding
Industry grants and funding opportunities are regularly made available through a variety of government departments.Â
INDUSTRY CONTACTS and data
There are a number of government funded organisations and tourism bodies that provide access to information, business development opportunities and research.
FILMING IN MAITLAND
Maitland City Council welcomes and supports film and photography projects in the Maitland Local Government area. Find out more about our key filming locations and how to submit your application to film on public land.
AGRITOURISM RESOURCES
Agritourism is a key sector in the development of Maitland as a destination, and there are a range of resources available for property owners looking to unlock new opportunities.
CRUISE INDUSTRY
In 2022-23, cruise contributed $11.5* million to the local visitor economy. If you are a business or tour operator based in Maitland and are interested in hosting passengers on shore excursion tours or activities, click below for information on developing shore excursion tours.
VISITOR Attraction SIGNposting
The statewide Visitor Attraction Signposting Program has been operating since 1990 and is a partnership between Destination NSW and Transport for NSW.
NSW FIRST PROGRAM
Destination NSW (DNSW) is the lead government agency for tourism and major events in NSW. DNSW hosts the NSW First Program, which assists businesses to develop, promote and sell their tourism products.
Do you have further questions? Please reach out to your Visitor Economy team on 02 4931 2800 or via welcome@mymaitland.com.au
